How To Use Keyword Research to Build a Solid Content Strategy

Which online business doesn't want to appear on the top of SERP?

 

Who doesn’t think of finding the Best SEO Company around them for content marketing? 

 

Absolutely, without a doubt, all of us.

 

No business wants to fall out of the race in this competitive digitalized world. Content remains at the forefront of every business apart from the behind-the-stage developers' tasks. The point now is that it isn’t always about writing great content, imagine what if nobody finds it when one needs it? 

 

You will need a successful content strategy for your business further demanding you to know which keywords you should target. Before knowing how to choose keywords, you need to know the three elements of keyword research. 

 

Elements of Keyword Research

1.   Relevance

Google ranks content according to relevance. That’s where the search intent will come into play. It is pretty obvious that your content will only rank if it meets the requirement of what the user has searched. Make sure the keywords you choose are relevant. 

2.           Authority 

You are likely to get more weightage if you have an authoritative profile/website. It wouldn’t matter whether you write exceptional content if it doesn’t come from an authoritative source. 

3.           Volume

Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences. You must know the volume of keywords that you aim to target. 

 

How To Use Keyword Research to Build a Solid Content Strategy

1.   Find relevant topics and make a list of keywords that match them.

Make a list of a bunch of potential keywords that match your niche, i.e., the services your business offers. Make sure the topics on which you are writing are relevant and have been in demand. Incorporating the right keywords in it will increase the chances of getting ranked. 

2.           Make space for a particular keyword in your title.

Try merging the keyword in the title of your blog. That way your title becomes very SEO-friendly. Mix the head terms that are basically 3 words long and long-tail keywords in each piece you write and post on your website. A balance of both will have higher chances to appear in SERP. 

3.           Keep updating your keyword list.

Use Google’s Keyword Planner to cut short or update your list. Research how your competitors are getting ranked for particular keywords that you are using too. Also, try knowing which keywords your competitors aren’t working on. It might be a chance for you to shine. Analysis of keyword performance is highly important. 

4.           Avoid keyword stuffing and keyword cannibalization. 

A long list of keywords and stuffing them in every piece you write isn’t going to be of any help. Be clear about using one-two keyword in a 500-word long blog. A lot of keywords and the same keywords over and over will cause only harm and no good. Every page of the website will start competing with each other if you do not avoid keyword cannibalization. 

5.           User intent plays a big part here.

It is one of the most pivotal factors. Your web page must address the problem that the searcher has intended. Simply put, your web page must have the keyword that the searcher used and it must have relevant content to solve his problem. 

 

Hurry!!!

 

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